Многолетний опыт, воплощенный в новом бренде
Сегодня рынок ИТ-консалтинга обновляется, и у нас тоже есть новость: компания Columbus East, ранее входившая в состав датской компании, становится независимым международным игроком и меняет свое название. Новый бренд – Odyssey Consulting Group.
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Odyssey Consulting Group completed the project of replicating the ERP system in 17 branches of Royal Canin Russia

Odyssey Consulting Group has completed the ERP-system replication project in 17 branches of Royal Canin Russia

Re-engineering of business processes at Royal Canin Russia and implementation of new management information system

Royal Canin is one of the biggest pet food manufacturers and is represented in 90 countries all over the world. Royal Canin products appeared on Russian market in 1992 and quickly gained popularity among pet owners and veterinarians.

In 2004 the feed factory was started up in the Moscow region and the development of the distribution network began, which led to the need to re-engineer the business processes of Royal Canin Russia and the introduction of a new management information system. The company quickly decided on the software product and implementation partner. Microsoft Dynamics NAV is the corporate standard for Royal Canin Group and Odyssey Consulting Group is Royal Canin's international partner for NAV development and support. In 6 calendar months, Odyssey Consulting Group's project team implemented the system's logistical and financial outline. During the project the specialists of the consulting company completely adapted the functionality of the solution to the specifics of production and distribution processes of the company taking into account the requirements of Russian accounting and corporate standards of the headquarters. After launching the system at the headquarters and production facilities, Royal Canin proceeded to replicate the system in the distribution network. Projects were implemented in 17 trading branches all over Russia from Kaliningrad to Vladivostok.

The professionalism of the Odyssey Consulting Group specialists and a careful work planning provided a tight schedule for implementation: on average, each branch migrated to Microsoft Dynamics NAV within 2 to 2.5 months. The new system increased transparency and efficiency of Royal Canin's key business processes: purchasing and logistics, sales and customer relationship management.

Microsoft Dynamics NAV provides each company branch with reliable data on the characteristics of products made in Russia or imported. Sales managers are now able to manage inventory reserves during order placement and supply products precisely in accordance with customers' requests. Integration tools provide processing of orders from customers and incoming documents from suppliers, which are received electronically. The system supports exchange of necessary documentation with 3PL operators, whose warehouse space is leased by Royal Canin in different Russian regions. The means of electronic document management integrated with Microsoft Dynamics NAV help reduce the time of goods movement from producer to consumer. The solution based on Microsoft Dynamics NAV also optimizes the movement of goods in the branch network. Based on the information about current stocks of goods, current orders and the schedule of containers arrival, the logisticians determine the terms of execution of orders, form schedules and routes of local deliveries, and calculate the needs for replenishment. The routing sheet functionality speeds up shipment procedures and execution of supporting documentation. It helps Royal Canin's logistician determine delivery destinations and means of transport, to which customer orders are automatically matched. The system's tools help distribute the load on the vehicle fleet, take into account limitations on weight and size characteristics of the orders. Accompanying documents are automatically generated to the route lists in the required number of copies. The productivity of the solution enables the company branches to make more than 200 shipments a day.

The information system is a source of data for daily and periodic sales reporting for all Royal Canin branches. Sales data are analyzed in terms of individual customers or groups of customers, sales channels and managers. Based on the parameters set in the query, Microsoft Dynamics NAV shows order amounts with or without accrued discounts, sales volumes in pallets and order weights. In addition to sales data, product inventories and their cost, average consumption of goods are analyzed, and inventory balances are planned by day. Stocks are segmented in the system by product groups, packing types, total weight. The solution also provides the calculation of free stock in batches, and Microsoft Dynamics NAV stores information about the dates of receipt of products and their country of origin.

Account managers can quickly track the status of accounts receivable and suspend shipments to unscrupulous customers. The system has stop-list functionality for this purpose. When placing an order, a manager can set mandatory prepayment for such customers, determine the deferred payment threshold in working days and credit limits. If the customer exceeds the allowable payment terms and limits, product shipment is blocked until payment is received. Payment history and delays in payments for all customers are saved in the system and presented in the appropriate accounts receivable report. One can form a list of potential violators of the credit limitin advance in Microsoft Dynamics NAV. The calculation takes into account the number of days to payment, days overdue, and the amount of debt. Integration with the client-bank system andQIWIself-service terminals is implemented to promptly obtain information on customer payments.

To manage customer loyalty, the solution uses a module for calculating discounts for regular customers of the company. According to corporate standards, discounts for Royal Canin products are charged once every 28 days or once a quarter, depending on the client's category. The solution allows not only to set fixed discounts, but also take into account specific parameters in the calculations, such as point of delivery, prepayments and debts, type of products purchased.

According to representatives of Royal Canin Russia financial department, one of the key objectives of the project was to reduce the time spent on the distribution of payments from customers. Payments come to us either through the bank or via QIWI electronic payment system. Timeliness and accuracy of distribution directly affects the ability to ship products to customers and the quality of financial services.

Together with the Odyssey Consulting Group we have analyzed the ways of improving this process. We allocated directions for automation of distribution of statements arriving from QIWI and correctness of clients' recognition in the bank statements. The second task was complicated by the unique format of the bank statement which is not supported as standard by the existing systems and it had to be processed from scratch. As a result, we implemented a fully automatic distribution of QIWI statement, without the participation of the treasury staff. By 10 a.m. we have a full spread of statements in the electronic payment system, and the products can be shipped to customers. It was possible to implement 100% recognition of customer payments whenprocessing the bank statement. weare planning to realize a fully automatic distribution of statements to the bank in the nearest future. The work with Odyssey Consulting Group on the automation of the treasury department allowed us to reduce the costs of the processes and improve the quality of customer service, Royal Canin Russia emphasizes.

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