Sergey Shigin, Executive Director of Rossi, notes: “I know how what Microsoft Dynamics AX will bring us profit in the future. The system allows you to receive almost complete information about the product, its movement, and dynamics at any time. This is high-quality information that we are starting to share with customers. And most importantly, we are moving towards what dreams of any distributor: from elementary sales we come to managing the client's inventory. This is the pinnacle of a distributor's job”.
The project was preceded by a process of careful preparation. In 2002, the company worked out a long-term development strategy that determined its main goals and objectives for the next few years. The implementation of the ERP system was considered as one of the key tools to achieve these goals.
Based on this, Rossi's management very carefully approached the process of choosing both the system itself and the implementation partner . After a detailed analysis of the ERP systems market, preference was given to Microsoft Dynamics AX, and Odyssey Consulting Group became the implementation partner. some changes in the organization of a number of business processes. To the credit of Odyssey Consulting Group, the resulting adjustments were made promptly and did not affect the project timeline".
The primary objective of the project was to consolidate the data of all geographically distributed divisions and warehouses of the company located in St. Petersburg, Moscow and Veliky Novgorod within a single system The company implemented the logistics loop of the system, automated stock and warehouse management processes , settlements with customers and suppliers, supply chain management; one of the most complex modules of Microsoft Dynamics AX, master planning, was put into operation.
“In Russia, we, perhaps, the first distribution company to implement master planning in its entirety, both from a functional and ideological point of view. For us, this is an urgent need,” says Evgeny Ilyinsky. – “In 2003, the company's turnover increased by 26%. With such a growth rate, we cannot focus on last year's statistics; plans and forecasts that we build for this year, and their accuracy should be as high as possible. Without master planning it would be practically impossible to solve such problems”.
The success of a distribution company consists not only of the delivery of goods. Today, the ability to fully meet all requirements of customers comes to the fore. «If earlier the key indicator for us was sales volumes, now the main thing is the level of quality of customer supply”, Sergey Shigin emphasized.
Microsoft Dynamics AX has significantly optimized the strategy of working with customers: now, with its help, Rossi not only delivers products, but also manages them.
In addition, thanks to The new system gave the company's management levers to control all branches. The main results of the project can also be demonstrated with specific figures: in the central branch of the company last year's sales growth was 60%. “It became especially noticeable since the middle of 2004, when the system was fully operational”, noted Sergey Shigin.
Rossi is the largest distributor of consumables and packaging materials for retailers, catering, as well as primary and transport packaging for industrial enterprises. The company has been operating on the Russian market since 1993, providing customers all over Russia with a full range of necessary materials and packaging technologies from warehouses in Moscow, St. Petersburg and Veliky Novgorod. The number of regular customers of "Rossi" includes more than 4000 companies.
