The outdoor advertising market belongs to the largest segments of the Russian advertising market. The business of Gallery, one of the leading outdoor advertising operators in Russia, has reached a level where traditional technologies cannot withstand the dynamics of the development of methods and approaches to financial management. The introduction of advanced information technologies helped Gallery's financial management reach a qualitatively new level in solving budget planning problems. In addition, the emergence of a new system has become a necessary part of the preparation for the IPO.
“The presence of significant expertise in the field of setting and automating budgeting, a highly professional team of consultants, as well as stable position in the Russian market of CPM solutions determined the choice of Odyssey Consulting Group for the implementation of the system”, — Sergey Milovidov, director of information technology at Gallery.
Rapid development business, opening your own production of advertising structures and expanding the geography of the company require the use of information systems of a higher level than standard office applications. Among the tasks of the company was not only to optimize financial management, but also to increase the efficiency of business management in general. Gallery management understood that the solution should provide the required level of system scalability as growth of the organization and provide the opportunity to adapt it to new business requirements.
“Until recently, the budget cycle in the company was supported by standard office applications. Throwing spreadsheets by e-mail generated a large number of errors and significantly slowed down the process of agreeing and approving budgets. With the scale of our company's business and the dynamics of the market, we simply could not continue to work in such a rhythm. We needed to reconsider our approach to financial planning,” Marina Timakova, Deputy CFO of Gallery, notes.
solutions that meet international standards in the field of technology & nbsp; business performance management. As a result, the choice was made in favor of IBM Cognos solutions.
"The solution meets the high requirements for financial planning and budgeting that our company has set for itself . In addition, IBM Cognos offers comprehensive tools, ranging from budgeting, control and ending with multidimensional analysis,” said Sergey Milovidov, Director Information Technology Company Gallery. – “An important thing is the fact that solutions based on IBM Cognos already have a successful implementation history in our business segment in Russia”.
The regulations and methodology of the budget process have been developed and perfected at Gallery over many years of work. The formats of budgets, calculations and links between budget forms were described in spreadsheets. The consultants were faced with the task of reflecting them in the system, taking into account the fact that financial managers will carry out further support and development of the budget model independently.
automated budget process in the projection to the interaction of regions and directions, the process of forming a development plan in the context of regions and management company, as well as a payroll planning block.
The emergence of a system that allows you to automate financial and budgetary planning has made Gallery more transparent and attractive for investors. Ultimately, for the company, this means more favorable conditions for attracting financing necessary for its development.
