Odyssey Consulting Group has expanded the capabilities of its e-commerce solution. The support of VR- and AR-technologies in e-commerce will help retailers to create the unique client experience for the buyers.
Odyssey Consulting Group has expanded the capabilities of its e-commerce solution. Support for VR and AR technology in e-commerce will help retailers create a unique customer experience for shoppers. According to IDC, the largest segment of Virtual reality (VR) and Augmented reality (AR) technologies use will be the consumer market. International Data Corporation's Worldwide Semiannual Augmented and Virtual Reality Spending Guide reports confirm that by the end of 2017, companies in Western Europe will spend $2.5 billion on VR and AR technologies, up 131 percent from 2016. The use of VR and AR technologies in e-commerce will allow customers to better study the characteristics of the offered assortment, "virtually evaluate" or "try on" goods, and save time on making a purchase. Virtual and augmented reality technologies form an emotional involvement in the purchase, creating a unique customer experience and working to increase loyalty.
In addition, the customer will now be able to be as confident as possible about their choice when ordering, which will reduce the number of returns for the retailer. It is possible to see the product in 3D with animation elements in several ways: by scanning the QR-code of the product and getting the image of the product on your device, by clicking the link directly on the site of the online store, as well as with the help of special AR and VR glasses. E-commerce solution with VR- and AR-technologies support helps to reduce rental costs and make more rational use of retail space and other resources. Thanks to an innovative approach it is not necessary to keep the full range of the company in each store, using special glasses or an app managers can show customers the catalog items that are not available in a particular point of sale.
"We're blurring the line between digital and physical, shortening the distance between products and the customer. Never before have retailers' offers been so close to the end customer. The convenience of "virtual" product selection, the ease of online shopping, and the very real, real joy of buying goods. All that remains is to add this kind of customer experience to your service. Our Ecommerce solution with VR and AR support will help to do this," - comments Nikolay Dorogov, Director of Retail Practice at Odyssey Consulting Group.
