Odyssey Consulting Group launches the first solution of the new product line Odyssey WarRoom for automation of the pricing management.
Struggle for the buyer, price competition, IT-weapons race - the chain retail market is used to bright battles. The consulting company presents a command center for operational management of critical business elements - a new product line Odyssey WarRoom.
Odyssey WarRoom is a complex of solutions created to provide retailers with competitive advantages in assortment management, pricing and interaction with manufacturers. The distinctive features of the new products are the focus on the speed of response to emerging risks and gamification elements that allow you to achieve a high level of employee involvement. During Microsoft Retail Day the company presented the first solution of the line - Odyssey WarRoom.Pricing that automates the pricing management and allows to take into account the prices and assortment of competitors, instantly react to the threats and analyze the effectiveness of undertaken actions.
Winning retail wars requires 'rapid response technologies,' such as our new pricing management solution. We are happy to present a product that will help customers always react in time to competitors' actions, reduce companies' risks and ensure their leading positions in the market
Odyssey WarRoom.Pricing will take the main tasks of the pricing - specialists of retail chains will only need to manage a few percent of the assortment, only KVI (key value indicator). Odyssey WarRoom solution complex allows monthly updating of KVI for each consumer group on the basis of information from checks and loyalty cards. Competitors' prices can be added in several ways: mass upload, monitoring of on-line stores, and with the help of chat-bots. Odyssey WarRoom products will automatically determine competitors by geography and assortment, analyze the offer on the market, offer a price drop for the same goods or KVI for the same group of consumers, etc. The solutions include scenarios for launching marketing campaigns and sms-dispatches to those customers who are interested in the relevant KVI. Odyssey WarRoom allows you to store all the history and results of promotions, keep track of changes in sales and receipts, and in the future can give recommendations for further actions with prices.
