ZETTA Group of Companies, a leading Russian manufacturer and supplier of kitchen furniture, uses Microsoft Dynamics CRM functionality to work with clients. The implementation of the system is carried out by the specialists of the international consulting company Odyssey Consulting Group as part of a comprehensive package of services "CRM in 2 weeks". for the kitchen under the brands Zetta, Kukhnistroy and Felicita. The network of branded salons presents European and Russian samples of kitchen production that satisfy the tastes and budgets of all categories of customers. Clients of ZETTA Group of Companies can purchase both ready-made kitchen sets, and choose a unique set of furniture according to your own design project.
The management of ZETTA Group decided to introduce a fully functional CRM system in order to improve the quality of customer service and operational order management. “We preferred the boxed product Odyssey Consulting Group "CRM in 2 weeks" because it fully met our requirements both in terms of the set of services provided and in terms of the system deployment”, – emphasizes Valery Navruzbekov, president and owner of the ZETTA group of companies.
setting up and launching into commercial operation the standard functionality of Microsoft Dynamics CRM, training and remote support of key users of the system. During the project, Odyssey Consulting Group specialists automate the full cycle of interaction between ZETTA Group and clients, including the processing of incoming requests, order management, and the provision of related services, in particular, for the delivery and assembly of furniture.
The system will ensure transparent and coordinated work of the various commercial departments of the group of companies, will allow the management of the network to track the key performance indicators of each employee in real time.
"We strive individually approach everyone to the requests of our customers. Odyssey Consulting Group's out-of-the-box CRM tools will help us accept and process incoming orders promptly, offering the best solutions for organization of the kitchen space, whether it be choosing a certain item of the current product catalogue or manufacturing furniture according to customized parameters”, says Valery Navruzbekov, ZETTA Group of Companies. – “In a single client base supported by Microsoft Dynamics CRM tools, the complete history of our work with each specific buyer will become available, his needs, preferences, and product reviews will be recorded. With the solution, we will be able to build effective communications with the target audience,
