A company's products and services are what make a profit. Customers search the Internet and compare information in product descriptions, choosing the vendor that provides complete, relevant and up-to-date information. If your company is a major retailer or manufacturer, you're dealing with thousands of items, hundreds of attributes, and multiple features on a daily basis, with information presented in a variety of formats. Keeping track of data updates manually becomes almost impossible: there is too much information for a person to analyze it all in real time. PIM systems can help.
PIM (Product Information Management) is a system for managing large amounts of data on goods and services. Information about each item in the catalog is gathered in a single digital space, regardless of the breadth of the assortment, the number of suppliers and promotion channels.
The lack of a system for describing products and systematizing catalogs leads to data discrepancies in various promotion channels, which not only reduces the effectiveness of e-commerce business, but also confuses customers, reducing the attractiveness of the company. As a result, retailers and manufacturers face the following problems:
Lack or overstock of items in stock,
Delays in deliveries,
Large number of returns,
Disruption of launch dates for new products,
Overloaded catalog with unnecessary information,
Difficulties in communication with suppliers and customers,
Inconsistent data.
To avoid negative consequences for your business, it is enough to implement a solution that will help manage digital data in a systematic way. It can be a system like Pimcore. The platform provides a central repository for managing product information, helping to systematize product data management and improve e-commerce efficiency.
The system retrieves product information from your ERP system or by entering data directly into Pimcore itself. Retailers can receive data from the manufacturer or importer of goods. Its cloud-based and multi-domain implementation makes the information available online 24/7 for your employees, as well as for vendors' or distributors' representatives: partners can independently upload commodity data in various formats to Pimcore. In the PIM system, you can modify product information, add new content (photos, videos, reviews), delete and edit all data on prices, delivery conditions, product specifications. Goods are classified in accordance to the catalog and the necessary attributes, such as position in the product hierarchy, industry and technical characteristics, are defined for them. By updating product information you will send all changes to all websites and marketplaces connected to Pimcore at once without the need to manually edit the data on each page. The system will automatically select the data required for publication without your involvement. [ /upload/medialibrary/pimcore.jpg ]
Pimcore functions Catalog management Each channel has its own product presentation. Pimcore is a flexible way to build product catalogs. Extended descriptions, videos and pictures of products, SEO attributes and conditions of use will help you correctly present products to your customers.
Customize the presentation of product information according to current tasks by defining attributes and attribute types. PIM has various mechanisms for assigning attribute groups to products and stores, and for performing attribute grouping.
Group sales channels for better assortment control. Pimcore helps you associate merchandise categories with channels and channel groups, and map vendor and company categories. The solution allows you to create an unlimited number of product hierarchies and group merchandise based on objectives. You can also create as many store groupings as you want based on objectives. Publish data by channel PIM-system will simplify the procedures of publishing data on the sites for promotion. Standardize the publication process in a single system.
Single data view
All data: extended product descriptions, information on stores, assortments, suppliers and channels can now be managed from a single window, adapting to the requirements of different platforms.
Reduce cost of managing product information
Spend less time updating data, and you'll sell products faster, which means you'll generate revenue faster.
Better customer experience
With PIM you reduce errors in product information and provide customers with a new level of customer experience.
Process transparency
The company's information flows become more manageable with Pimcore: data is stored in one place, the history of changes is tracked, and employees know where to go to get information on goods.
Security
Pimcore partners have access to only a limited set of data which ensures the secure exchange of information between companies.
For Retail
Customers want the best products and up-to-date information about them in a way that's right for them. The system will help effectively manage product data regardless of the sales channels or devices used. Transform all data into content that motivates customers to buy and come back to you.
For distribution
Distributors face many data management challenges: take into account supplier requirements and customer preferences when processing product information, bring collected data to a unified format. The PIM system helps distribution companies meet the highest expectations of customers and suppliers with the least expenditure of resources.
For producers
It's not enough to produce a high quality product, it's important to successfully present it to customers. Becoming faster and more insightful than other companies is impossible without up-to-date product data. The PIM system is a single source of information that will help you present your products in the best possible way to your customers.